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Our role
KCLSU Varsity Trailer 2025
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For two years running, we’ve partnered with King’s College London Student Union to create the energy, visuals, and storytelling behind one of London’s biggest university sports events.
About the Brand & Event
King’s College London Student Union (KCLSU) is the heart of student life at King’s. A vibrant, community-driven organisation dedicated to representing and empowering students. Each year, one of its biggest moments is Varsity London, the annual sports showdown between King’s and UCL. More than a series of matches, it’s a celebration of rivalry, pride, and community spirit that unites thousands of students.
Our Work Together
Over the past two years, we’ve been entrusted with shaping the Varsity London campaign — from concept to execution. Our role included:
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Campaign Strategy — Building a content-first approach that captured the excitement and competitive spirit of Varsity.
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Creative Production — Developing the official trailer, campaign visuals, and a series of content assets tailored for the event.
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Social Media Content — Producing dynamic, shareable content for KCLSU’s channels, designed to engage both current students and the wider King’s community.
The Varsity London campaign set the tone for the event itself. By creating a consistent visual identity and high-energy storytelling, the campaign: Generated engagement across KCLSU’s channels, driving awareness and school spirit in the lead-up to Varsity. Helped amplify attendance and participation by energising the student body with cinematic, shareable content. Strengthened KCLSU’s ability to present Varsity London not just as a competition, but as a defining cultural moment for King’s students