The Varsity London campaign set the tone for the event itself. By creating a consistent visual identity and high-energy storytelling, the campaign: Generated engagement across KCLSU’s channels, driving awareness and school spirit in the lead-up to Varsity. Helped amplify attendance and participation by energising the student body with cinematic, shareable content. Strengthened KCLSU’s ability to present Varsity London not just as a competition, but as a defining cultural moment for King’s students